We’ve moved to a new mass email system very recently, replacing an old system that was not being updated anymore by the company. I had advocated for this move, arguing that we’d get better data and that our emails would be sent out faster. I knew I was right, but what a difference! Our last email went out in five minutes instead of eight hours to start with.
The number of subscribers on our email list will go down – and that’s okay.
We’re able to track bounces now, and most importantly, we’ll be able to clean our list regularly of email addresses that don’t exist. It will become a smaller list, but with people who are interested.