As I’ve noted, our organization has lost our government contract (they’re taking it in-house). One of the services we provide is that we host a list of approved professionals, the “RASP”. We have several pages on our site on this topic (how to search and how to apply for example), and this accounts for 22% of our landing pages in 2016.
Of all our visitors, 22% start on one of these pages, and while some move to non-RASP related pages, many don’t (these are task-oriented visitors). That’s going to be a significant loss in visitors; but will it impact the rest of our services?
I’m trying to look at our Analytics stats to figure out what we can learn to help new viewers find our website, and to organize and streamline the website. This is part of my Board Report, to show how we will be planning for life beyond the government contract (I also won’t be employed by the much smaller organization, so we want a really streamlined website). So what am I asking from the stats?
- how do people arrive at our website?
- what pages do people visit?
- what pages do people land on?
- how many people visit the donations pages specifically?
What do we do with those stats once we have them?
- plan to increase visitors nationally and internationally
- plan increase visitors from “not Google”
- Social Media
- Links on other sites
- target topics in which to develop or link to more information
- create targeted GoogleAds
This is my starting place: what am I missing?