I went to IABC/BC’s signature event on Standing your Ground last night. My first event, it’s clear that this is a group with strong connections, and much to share. A few highlights:

From Steve Vanagas, Vice President, Communications & Marketing, TransLink – sometimes you just have to double-down on the truth, and ride it out.

From Clay Adams, Vice President, Communications & Public Affairs, Vancouver Coastal Health – make sure that the public face of your organization has some preparation for the tough questions. For being challenged in their message.

From Jehanne Marie Burns, Principal Ninja, Pocket Ninja Strategies – there is room for you to stand your ground, and letting others stand theirs (even in opposition). The value of letting people rant.

And of course, the good humour and super-hero capes of Catherine Ducharme and Peter Reek of Smart Savvy, who hosted the event.

twitter.com/hashtag/IABCBCHeroes

 

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