The last two days were spent at Harbour Centre Campus in downtown Vancouver, where we hosted a two day conference on the topics of mental health and autism. The Executive Director at ACT brought together an excellent collection of speakers; international, adults on the spectrum, researchers, and practitioners. This variety of speaker provides many different approaches and understanding of the topic, and also reinforces the commonalities (one of ACT’s objectives is always to break down the silos, to get the researchers, practitioners and families talking to each other productively).
This was our fourth time delivering the conference via live webstreaming, and each time it gets a bit better:
- I wrote stage directions to make sure that people stood where I wanted them to enable easier filming. This will result in a better video, too.
- There was less online “chatter” during the presentations – I hope that means that people were simply paying attention and taking notes. It did make it easier to see the questions being asked (which were thoughtful and on topic).
- I was posting links to references and support groups to our social media accounts as we went on, and that was popular amongst both attendees and the rest of our audience. The objective was to reinforce the learning for attendees (check) and to reinforce the importance and value of these events to those who did not attend. The resources that I was able to share extend our reach, and the communities lifelong learning.
- The final panel of the conference was structured (and worked!) as an opportunity for reflection and tieing things together. The speakers referenced other talks as they discussed their own learning and practice, issuing challenges to the audience. Overall, it was a powerful way to end the conference.
Monday is more summation; we’ll be trying to collect more promised links and resources to send out. The conference may be over, but the learning, change and implementation certainly isn’t.
AdWords: Hurrah – the go-ahead to implement Google AdWords more intensively and try and maximize the monthly $10,000 in free ads we get through our Google Grant.
AGM: A Board Member commended me on the curated presence we have on Facebook, and my interpretation that our audience is not on Twitter.
Event Details: Marketing emails, filled up seats, webstreaming communications and management preparation, plus planning to edit the talks.
Newsletter: Drafting the newsletter begins, and scheduling my contributors.
Ohhhhh, I finished a fiction book (Island of Books) and started a new one (Invisible Dead – set explicitly and firmly in Vancouver)
Manage Up with your Boss
Making connections in LinkedIn: I got a pep talk from a Board Member about connecting with people on LinkedIn. I thought that it wasn’t a platform that was well used, and so only a static landing page for me, but he thinks differently. I’ve been sending invites, which gives me connections, and I’m seeing more posts and comments as I connect with active users. A reminder that asking for help doesn’t have to be pushy.
I’ve got a few applications that are still “active”, and a couple to write up this weekend.
Connecting with the HR representative who offered to help: That’s this afternoon. The plan is to ask about the relative value of one-page versus two-page resumes, and keywords in case of machine scanning.
All about the running this week, as I prepare for the Sun Run (part of the Modo Car Co-op team) and look ahead to the June half-marathon.
I went to IABC/BC’s signature event on Standing your Ground last night. My first event, it’s clear that this is a group with strong connections, and much to share. A few highlights:
From Steve Vanagas, Vice President, Communications & Marketing, TransLink – sometimes you just have to double-down on the truth, and ride it out.
From Clay Adams, Vice President, Communications & Public Affairs, Vancouver Coastal Health – make sure that the public face of your organization has some preparation for the tough questions. For being challenged in their message.
From Jehanne Marie Burns, Principal Ninja, Pocket Ninja Strategies – there is room for you to stand your ground, and letting others stand theirs (even in opposition). The value of letting people rant.
And of course, the good humour and super-hero capes of Catherine Ducharme and Peter Reek of Smart Savvy, who hosted the event.
As I’ve noted, our organization has lost our government contract (they’re taking it in-house). One of the services we provide is that we host a list of approved professionals, the “RASP”. We have several pages on our site on this topic (how to search and how to apply for example), and this accounts for 22% of our landing pages in 2016.
Of all our visitors, 22% start on one of these pages, and while some move to non-RASP related pages, many don’t (these are task-oriented visitors). That’s going to be a significant loss in visitors; but will it impact the rest of our services?
I’m trying to look at our Analytics stats to figure out what we can learn to help new viewers find our website, and to organize and streamline the website. This is part of my Board Report, to show how we will be planning for life beyond the government contract (I also won’t be employed by the much smaller organization, so we want a really streamlined website). So what am I asking from the stats?
- how do people arrive at our website?
- what pages do people visit?
- what pages do people land on?
- how many people visit the donations pages specifically?
What do we do with those stats once we have them?
- plan to increase visitors nationally and internationally
- plan increase visitors from “not Google”
- Social Media
- Links on other sites
- target topics in which to develop or link to more information
- create targeted GoogleAds
This is my starting place: what am I missing?
I’ve been thinking about the upcoming changes at work; keeping up with the ongoing demands (reaction), but also trying to pave the way for after our contract formally ends, and the office is reduced to two.
I’ve started a content audit of the website; part of this is brute force. I have a list of the pages we host in WordPress, and the rough outline of hierarchy. I’m now brainstorming which ones will be deleted, and which ones can be amalgamated or re-written to clean up language. With that outline, I will share with my colleagues for their input. My experience is that it’s easier for colleagues to edit and comment than to start from scratch.
Feedly (my RSS aggregater) has introduced some new features, so the next step is to learn what “boards” are.
In the meantime, I need to read Nancy White’s post on Technology or Preparation (itself a response to Clark Quinn) in more detail.
And this article on beliefs and blinders from the Atlantic gives pause when considering the Fake News posts on Facebook, my own biases, and the “gut feelings” that drive people to make decisions that are not based in any evidence. How DO we change people’s minds?
This week was about tie-ing up the loose ends. Final reviews on the newsletter and the videos handout.
I also drafted a stand-alone page on our non-English resources (to reach new Canadians or international readers), and creating a plan to do a content audit to help us with our website redesign and transition.
Some of the audit reading: https://raventools.com/blog/prepare-link-building/
Visualization inspiration: http://flowingdata.com/2017/03/15/visualization-choice-depends-on-the-data-and-the-questions/
I’m refreshing my desktop publishing skills, and Lynda.com has a wealth of resources to browse and work through, available through the VPL.
Saw Angels of America (pt 1) this weekend – I had somehow missed all stage and screen productions until now. It was written 25 years ago, and set about 30 years ago, but the central themes stand up very well.