We increased awareness of the Autism Videos @ ACT project this year. Comparing Jan 1- March 10th 2016 to Jan 1- March 10th 2017:
- 250% increase in videos played (users clicked “play” 3,700 times)
- 309% increase in video finishes (1,800 users watched to the last frame)
- 191% increase in the number of hours of videos watched; (users watched 22 days and 7 hours of video)
The old platform was too many clicks,so we replaced that in January with a much simpler platform. I’ve also been increasing marketing through our newsletters and social media, and that’s paid off.
Giving myself a gold star for this one.