Reflecting on 2016

As an organization (and myself specifically), we hit the ground sprinting in 2016 and didn’t really come up for breath.

March/April: we delivered our annual focus on research, but added webstreaming. This was a Board suggestion; I was wary, as we had tried it several years ago, and it was a slog, and without positive outcome. This time it went much more smoothly; people logged in and participated independently, and had opportunity to pose questions which I read out to the presenter. Financially we didn’t do so well; we did not have enough paid participants to cover the cost, but that was not expected for the first year.

May/June: After that event, we turned to planning a large fundraising event, also based on a Board suggestion. As it was our first time doing a major fundraiser, we were developing processes as we went, and it consumed the office. It took well over 50% of my time for about three months and probably more for the event planner! I wrote press releases, supervised the development of a website and coordinated donor recognition.

July/August: Wrote and delivered a survey to 10,000 people. Collected, analyzed and reported on results. Whiplash, it went so fast. It was an important reminder that for all the audience statistics we can collect from Google Analytics (what people do), we get valuable information from the survey (what they value and want).

September: And the reason we did a survey in the summer? To use in our reply to an RFP.  The contract with a government department was up, and so that required analysis of what we do, and what more we could do; what directions we’d like to go. A challenging time, requiring coordination, attention to details and lots of reflection and writing.

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